our blog
Why Palmerston North really is NZ's Economic Engine
Posted On August 6, 2025
Right in the heart of the lower North Island, Palmerston North is a thriving centre for business, education and lifestyle. As a region, it is connected, resilient and ready for growth.
At PN Personnel, we hear this every day in our discussions with local employers we are partnering with and the talented job seekers who choose Palmerston North to build their careers and their lives.
A Strong, Diverse Economy
One of Palmerston North’s greatest strengths is the variety of industries that call our region home. Our local economy is built on a solid, diverse base including agriculture and dairy, technology, education, health, manufacturing, logistics, and professional services.
This diversity is part of what makes our region so resilient. When one sector slows down, others keep the wheels turning. It provides the perfect setting for innovation as local businesses constantly adapt, grow and find new ways to succeed.
A Central Location That Connects NZ
Our central location is a big part of the story too. Palmerston North sits at the crossroads of major transport routes, making it easy to connect north and south, east and west.
Rail, air and road infrastructure keep people and goods moving efficiently. The Te Utanganui Central New Zealand Distribution Hub will provide the structure for Palmerston North to continue to be known as the logistics hub.
In addition to this, the recent opening of the Te Ahu a Turanga: Manawatū Tararua Highway has strengthened our connection to Hawke’s Bay.
A Great Place to Live and Work
With everything on our doorstep, Palmerston North is a fantastic place to live. Affordable housing, great schools, easy commutes, and plenty to do ranging from local cafes and events to cycling trails, parks and nearby beaches and mountains.
For families, there’s a welcoming community and plenty of opportunities for kids to learn and grow. For professionals, there’s an extensive range of employment opportunities and the chance to build a career without the stress of long commutes or sky-high living costs.
Looking Ahead
We’re proud to call Palmerston North home, and we’re excited about what’s ahead for our region. With strong foundations, big ideas and a community that works together, Palmerston North is well-positioned for the future.
If you’re thinking about taking the next step in your career, now’s the time. We’d love to help you make the most of the opportunities our region has to offer. Get in touch with our team to learn more.
Cushla Brasell
Cushla effortlessly tackles our fast paced industry with her pro-active nature. As a member of the leadership team, and a shareholder in the business, Cushla appreciates the value of a successful recruitment approach aligned with your operational and strategic goals.
Cushla has a positive upbeat attitude and extensive knowledge from her 20 year career in recruitment, so call her today for a confidential chat.
Phone 06 280 2402 Mobile 027 540 6153 Email
