1. Get the basics right
Before you hit send, make sure your phone number, email address and any other contact information is accurate and up to date. Small mistakes can create doubt before the reader even starts.

2. Address the right person
Whenever possible, address your letter to the employer by name. A personalised greeting immediately shows you've taken the time to research the organisation. If the advertisement doesn't include a name, check their website or directly with them.

3. Start strong
Capture the reader's attention from the first sentence. Be specific about why this role and organisation stand out to you, and what has motivated your application.

4. Demonstrate you've done your research
Show you’ve done your homework on the organisation. Reference the company’s values, work, or impact, and explain why it resonates with you.

5. Match your skills to the role
This is your opportunity to demonstrate the value you'll bring to the role. Don't expect the reader to connect the dots. Clearly explain how your skills, experience and achievements match the key requirements listed in the job advertisement. 

Think of this as answering: Why you?

6. Focus on your strengths
Keep your letter positive. Rather than highlighting what you lack, focus on your achievements, transferable skills and what you can contribute to the organisation.

7. Let your personality shine through
A little personality can go a long way. If relevant, include a brief insight into your interests, values or experiences that help the employer understand who you are beyond your CV.

8. Keep it concise
Aim for one page and be clear, direct, and engaging. A cover letter should provide a snapshot of your suitability for the role, not your entire career history.

9. Finish with confidence
Reaffirm your interest in the role and invite the employer to contact you.

For example:
“I am excited about the opportunity to contribute and would welcome the chance to discuss my application further.”

10. Proofread before sending
Check your spelling, grammar and formatting carefully. Read your letter aloud, conduct an AI check or ask someone else to review before you send.

Final thoughts
A strong cover letter is tailored, professional and authentic. Avoid generic templates as employers can spot them immediately.
 
A strong cover letter clearly communicates:

• Why this role
• Why this organisation
• Why you

If you're unsure if your cover letter is making the right impression, the team at PN Personnel is always happy to offer advice and guidance to help you put your best foot forward.