Recruitment Myths Busted - Advertising is all I need
Adverts are all we need to fill our vacancy
Recruitment Myths Debunked - this is the first in a series of Recruitment Myths Debunked. We see great recruitment, average recruitment and terrible recruitment and it'd be nice to help raise the standard.
Many employers inadvertently follow out-dated methods by following Recruitment Myths.
This is Myth One - Advertsing is all I need.
Recruitment Myth One
"All I need to do to find the right person for my vacancy is place an advert on www.trademe.co.nz and/or www.seek.co.nz"
Debunking Recruitment Myth One
We know that advertising on www.trademe.co.nz and/or www.seek.co.nz is an important part of many effective campaigns, but it is not a one step wonder.
When you are looking for your next team member there are a number of steps you need to do - very briefly - some of the key ones are:
- Understand what you need that person to do in their role
- Understand what they must be like to work constructively in your team
- Document their role in a position description including role duties, behaviours, team responsibilities, renumeration etc (there are many more of course but you get the drift)
- ATTRACT THEM TO THE ROLE
- craft a compelling advert
- place the advert in the most effective channel
- manage the responses professionally
- Shortlist the best ones
- Assess their abilities, behaviours and work history
- Interview the best ones
- Decide on who to hire
- Make them an offer they can't refuse (NOT Tony Soprano style)
- On-board them
- Manage them through a robust induction process to get them fully productive
- Manage them - they are now part of your team
These are all simple steps in themselves, but if you don't do all of them well - it can completely upset the result.
Let's consider STEP 4 - ATTRACT THEM TO THE ROLE:
- How good is your advertsing copy writing?
- Do you write compelling adverts that amazing applicants feel highly motivated to apply to?
- Do you manage your applications professionally? (Feedback we get everyday is most applicants who have applied for more than one role feel disgruntled with the lack of resonse from employers and will not reapply to an employer who doesn't treat their application well)
- What is the role?
How can you advertise a role until you have understood where and how your target audience are most likely to find your vacancy?
As a business owner or manager - when did you really last look at job vacancies on SEEK or Trademe - We think it is a safe guess to say it was when you were last thinking about changing roles - when you were an ACTIVE JOB-SEEKER!
As a specialist recruitment provider we work with 1,000's of Active Job Seekers who apply to roles, quickly and regularly.
We also communicate with Passive Job Seekers who are actively employed and confidentially communicate their career plans to us. They know often awesome opportunities are confidential, not advertised or are built on meeting a person with a desireable skills set.
Passive Applicants work us because they do not have the time/energy to spend finding these roles, qualifying the role and the employer, then making a professional and tailored approach - all while doing their current role.
Consider this quote I received recently "I have worked with Palmerston North Personnel for most of my career roles, and each time I have, they have been great roles. When I applied to one myself it was the worst professional decision I have made."
This is just one example of high quality professional business people who trust us to source great roles and engage with them when we do. We are trusted advisors - a.k.a. Career Managers.
A close and personal connection with quality job seekers cannot be replaced by an online advert.
- Tags: DMFeed, Recruitment Myths, Toyota
